1. Home
  2. Selling with us
  3. Listings
  4. Keywords and Key Search Terms! The unsung heroes of online selling!
  1. Home
  2. Selling with us
  3. Keywords and Key Search Terms! The unsung heroes of online selling!

Keywords and Key Search Terms! The unsung heroes of online selling!

The Significance of Keywords for Handmade Businesses: A Guide to Creating Your Own List

In the competitive landscape of online commerce, keywords and key search terms play a pivotal role in enhancing the visibility of handmade businesses. Creating an effective list of keywords is crucial for attracting potential customers and driving organic traffic to your products. This guide will help you understand the importance of keywords and provide practical steps to create a tailored list for your handmade products.

### Why Keywords Matter:

1. **Search Engine Optimisation (SEO):** – Keywords are the foundation of SEO, influencing how search engines rank and display your products. – A well-optimised product listing increases the likelihood of your handmade items appearing in relevant search results.

2. **Targeted Audience Reach:** – Effective keywords ensure that your products are shown to users actively searching for items similar to yours. – Tailoring your keywords to your specific niche helps you reach a more engaged and interested audience.

3. **Competitive Edge:** – Identifying and utilising unique keywords can set your handmade business apart from competitors. – A strategic keyword list can improve your product’s visibility and attract customers who may have otherwise missed your offerings.

### Creating Your Own Keyword List:

1. **Understand Your Product:** – Identify the core features, materials, and unique aspects of your handmade products. – Consider what potential customers might search for when looking for items similar to yours.

2. **Research Popular Search Terms:** – Utilise keyword research tools to identify relevant and frequently searched terms in your niche. – Analyse competitor listings and note the keywords they use successfully.

3. **Long-Tail Keywords:** – Incorporate long-tail keywords, which are more specific and cater to niche markets. – For example, instead of “handmade soap,” consider using “organic lavender handmade soap.”

4. **Location-Based Keywords:** – Include location-specific terms if applicable, especially if your handmade business operates in a specific region. – Example: “Handmade leather bags in [Your City].”

5. **Use Synonyms and Variations:** – Include synonyms and variations of your primary keywords to capture a broader audience. – For a handmade pottery business, use terms like “ceramic art,” “handcrafted pottery,” and “artisan ceramics.”

6. **Regularly Update and Refine:** – Keep your keyword list dynamic by regularly updating it based on changing trends and customer preferences. – Monitor the performance of your keywords and adjust them accordingly.

### Examples of Effective Keywords:

1. **Handmade Jewellery:** – Original jewellery designs – Artisan crafted necklaces – Hand-stamped personalised bracelets

2. **Handmade Candles:** – Soy wax aromatherapy candles – Hand-poured scented candle – Customisable eco-friendly candles

3. **Handmade Knitwear:** – Hand-knit wool scarves – Artisan crafted winter hats – Cosy handmade chunky blankets

Considerations for Style, Recipient, and Purpose are also important when building your keyword list for handmade products. It’s essential to delve deeper into specific aspects that define your items. Here are key considerations for identifying keywords based on style, recipient, and purpose.

#### Style:

1. **Aesthetic Keywords:** – Identify the visual elements that define your handmade products. – Examples: “Bohemian,” “Minimalist,” “Vintage-inspired.”

2. **Material and Texture Keywords:** – Highlight the materials used and the tactile qualities of your creations. – Examples: “Leather,” “Handwoven,” “Textured ceramics.”

3. **Colour-Specific Keywords:** – Incorporate colours associated with your products to attract users with specific color preferences. – Examples: “Pastel pink handmade scarves,” “Turquoise beaded jewellery.”

#### Recipient:

1. **Demographic Keywords:** – Tailor your keywords to the intended audience for your handmade items. – Examples: “Kids’ hand-knit hats,” “Men’s leather wallets.” Think also about how keywords may differ between country, region, culture and age! Bap, roll and bun for example all refer to the same thing but the popularity of each term differs across regions in the UK.

2. **Occasion-Specific Keywords:** – Consider keywords related to events or occasions your products are suitable for. – Examples: “Wedding favour candles,” “Baby shower handmade gifts.”

3. **Age Group Keywords:** – Specify age groups that might be interested in your products. – Examples: “Teenager jewelry,” “Senior-friendly handmade crafts.”

#### Purpose:

1. **Functional Keywords:** – Highlight the practical uses or functions of your handmade items. Think about what your item is used for. – Examples: “Reusable eco-friendly storage bags,” “Handmade kitchen utensils.”

2. **Mood and Feel Keywords:** – Convey the emotions or atmosphere your products evoke. – Examples: “Relaxing aromatherapy candles,” “Upbeat handmade wall art.”

3. **Customisation Keywords:** – If applicable, emphasise the option for customisation in your products. – Examples: “Personalised handmade photo frames,” “Custom engraved wooden signs.”

By incorporating these considerations into your keyword strategy, you ensure a more comprehensive and targeted approach. This not only improves your products’ visibility in search results but also helps you connect with customers looking for specific styles, intended recipients, or purposes. Tailoring your keywords based on these factors enhances your handmade business’s chances of attracting the right audience and making meaningful sales.

By investing time and effort into creating a thoughtful keyword list, handmade businesses can enhance their online presence, attract their target audience, and ultimately boost sales. Regularly reassess and refine your keywords to stay ahead in the dynamic world of ee-commerce.

Updated on 3 January 2024

Was this article helpful?

Related Articles