In the competitive online marketplace, having a strong online presence is crucial for the success of craft businesses. Search Engine Optimization (SEO) plays a vital role in ensuring that your product listings are visible to potential customers. By implementing effective SEO strategies, you can improve the search engine ranking of your craft products, drive more organic traffic, and ultimately boost sales. Our vendor dashboard is equipped with a very handy SEO tool designed to support you in optimising your listings to reach more potential customers via Google Shopping and other search results.
Here’s what you’ll see in the SEO tab of your product listings:
In the SEO tab you’ll also find the search result preview – this is how your product appears on google should a customer see it via google search results page. You’ll also see an SEO Score out of 100 which is indicative of the effectiveness of your listing.
Here are some tips to help enhance the SEO score of your product listings:
For higher SEO Scores your Focus Keyword should be found (exactly! letter for letter) in your product title, short and long description and be included in your meta description. Your meta description should entice customers to click through to your listings so experiment with your wording and sales pitches to see what works best for your business.
- Keyword Research: Conduct thorough keyword research to identify relevant and high-ranking keywords related to your craft products. Utilise tools like Google Keyword Planner, SEMrush, or Ubersuggest to discover keywords that potential customers might use when searching for handmade or unique items.
- Optimise Product Titles: Craft compelling and descriptive product titles that include your target keywords naturally. Keep titles concise and informative, ensuring they accurately represent the essence of your craft products. Avoid keyword stuffing, as it can negatively impact user experience.
- Create Unique Product Descriptions: Craft unique and engaging product descriptions that highlight the features, benefits, and uniqueness of your handmade items. Use your target keywords naturally throughout the description to improve search engine visibility. Avoid duplicate content, as it can lead to lower search rankings.
- Utilize High-Quality Images: Include high-quality images of your craft products to enhance the visual appeal of your listings. Optimize image file names and alt tags with relevant keywords to improve their discoverability on search engines. Compress images to ensure faster page loading times.
- Encourage Customer Reviews: Positive customer reviews can contribute to the credibility of your craft business and positively impact search rankings. Encourage satisfied customers to leave reviews on your product pages, and respond promptly to any customer feedback. Crafter’s Market UK does send out automated emails to customers following a purchase to encourage reviews.
- Regularly Update Content: Search engines favour websites that regularly update their content. Periodically review and update your product listings to demonstrate that your craft business is active and relevant.
By implementing these SEO strategies, craft business owners can enhance the visibility of their product listings and attract a larger audience of potential customers.